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Tivoli/IBM

S/390 Enterprise Solutions Road Show

Tivoli/IBM was introducing a new OS, and to kick-off the inaugural event, the company planned a coast-to-coast road show to major cities across the U.S. to tell the story. To convey the concept of speed we suggested basing our graphic vocabulary on a cross-country road race, Italian sports cars and the travel postcard genre of art. The conference kit cover embraced the Tivoli red and the IBM blue for the roadsters and the direct mail save-the-date postcards depicted the coming event city skylines.