Texas Tech University System
Enrollment Microsite
Texas Tech University had a large system of resources available for prospective undergraduates, but no central access point, and no messaging to educate their audience on the merits of coming to the university. SPD culled the best resources, and strategically grouped the available content into categories that aligned with TTU's new high-level messaging.
To extend beyond a simple portal, the enrollment microsite focused on the five areas that distinguish the university, communicating these advantages to the future students. Downloadable resources, video, photography, chat rooms and more worked to create a bond between the user and TTU, initiating that crucial connection to the unique campus and community.
