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Texas Department of Transportation

Texas Tollways/TxTag Branding

Prior to the introductory rollout of the TxTag concept, which allows Texas drivers to enjoy prepaid access to toll roads statewide, the Texas Department of Transportation hired SPD, partnering with Sherry Matthews Advocacy Marketing, to create the graphic standards for TxTag and conceive the new identity for the TxDot tollway system, TexasTollways. The standards include use of the TxTag identity and extensions into the introductory package and collateral, uniforms, vehicles and signage. Simultaneously we created the new TexasTollways identity, its standards and inaugural applications.