2007 Branding Campaign

Since 2000, TIN has been in a strategic consolidation mode of distilling and discovering efficiencies with their portfolio of companies, including corrugated box manufacturing, building products manufacturing, financial services and real estate. SPD was commissioned to update the TIN identity to be more reflective of this consolidation and unification, as well as create a graphic standards that would provide a singular resource for all entities to follow for consistency in print collateral, signing, website and all internal and external communication applications. The hyphenated "wordmark" serves as the central graphic for telling this consolidation story.

We recently refreshed the graphic standards with an updated look to signal new leadership as well as a reorganization of the company.