O’s Campus Cafe


O’s Campus Cafe

Signage and Environmental Graphics

Ron and Peggy Weiss, owners of Jeffrey's, a four-star white table cloth restaurant, were approached by the University of Texas to open a healthy on-campus cafe. As part of a request by the UT ACES building benefactor, Peter O'Donnel, the new 3-D imaging research facility was required to have a healthy cafe with a private faculty dining room for Instructors and visiting dignitaries as a integral part of the master plan. The Weiss's commissioned SPDA to name, create the id and graphic standards as well as signage and interior graphics. The typographic "O" orange was a nod to both Mr. O'Donnell, the ubiquitous UT school color, and, the orange, the quintessential fruit symbol of health and sunshine. The typographic "O" served as a base for a wealth of graphic interpretations that we extended into environmental graphics and various print collateral and apparel graphic applications.


Silver ADCH AwardPrint Regional Design Annual