Good Earth


Good Earth


Good Earth was one of the first restaurant concepts to embrace healthy eating and preparing dishes from fresh all-natural ingredients. With locations that spanned from California to Florida, the parent company, General Mills, was looking to upgrade the image by redesigning the interiors, graphics, print collateral and identity. Fortunately for SPD, our studio was right around the corner from the interior design firm that won that commission. The lead designer and principal, Fred Merrill, invited us to create the interior graphics, menus, print collateral and packaging for the in-store bakery. We conceived a series of seed packages that represented menu categories that could then be enlarged to poster size graphics and various print applications in the restaurants.


Gold Art Directors Club of New York AwardGold Dallas Ad League TOPS Award