Forestar Group


When long-time client Temple-Inland (TIN) decided to consolidate their real estate development and investment activities into a fourth line of business and eventual spin-off, SPD was asked to create the brand strategy, the name, the identity and the brand guidelines for the creation of integrated launch materials.

Development of the corporate paper system, brochure and website—incorporating more than 85 developments and 237 thousand acres of real estate spanning eight states and 12 markets—would be required in time for the new entity's official launch just nine months after project kick-off.

A complete image library would need to be photographed—in the dead of winter. The sheer volume of properties also required that the website be driven by a custom content management system, built from the ground-up, to create dynamically-generated maps of property locations and provide the client with easy-to-use updating tools.

Adding pressure to the already tight production schedule, the company was set to be launched during a quarterly investor call, demanding a to-the-minute go-live time for the new website.