Collin Creek Mall


Collin Creek Mall

Gift Bag

Collin Creek Mall is nestled in one of the most affluent suburbs of the Dallas area, Plano. Located 10 miles from downtown Dallas, the trend was that their customers were shopping where they worked, not where they lived. This campaign repositioned the mall as a one-stop shopping trip for both the things you need, such as services, and things you are looking for, such as fashion—and it is all waiting for you at one convenient place, just around the corner. The graphic approach was created specifically for the newspaper and serigraph mediums with the art intentionally slightly out of register, and bold, black artwork to trap color. The gift bag sends a high fashion message and serves as an advertising medium as it is kept and carried both at the mall and beyond. The flexographic printing method was considered when creating the artistic style and approach for the campaign.


Graphis Shopping Bag 1ADCH Special Judges Award