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National Safety Council

Employer Direct Mail Campaign

As part of a large campaign to educate employers and employees about safe driving, we were commissioned by SMAM to create a direct mail series to enlighten employers (and employees alike) the financial impact of poor driving habits including distracted, aggressive, and drunk driving. We created 3-D punch out models for each bad habit along with an employer kit to help educate and get the word out over a multi-month period. Employees loved the concept and the collectible cars and contrary to many direct mail campaigns of this nature, actually kept them on their desk as ongoing reminders long after the campaign mailings were completed.