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James River

Brightwater Promotional Brochure - The Seven Seas

The Brightwater paper line was James River's premium uncoated paper, available in a variety of soft colors, finishes and weights. The assignment was to create a campaign that would appeal to two distinct yet connected audiences—the design community and the printing community. In our research we discovered that while designers prefer one comprehensive, high-impact resource when specifying uncoated papers, printers like to be continually reminded with quick demonstrations. We identified seven major selling points that made Brightwater unique and created a book and a direct mail program customized to the two audiences, chock full of stories, lore and facts about the Seven Seas.

Recognition

Bronze ADCH AwardGold Dallas Ad League TOPS AwardSilver DSVC LIghtbulb