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Haggar

Black Label Retail Merchandising Program Brochure

Having created the new corporate identity for Haggar, introduced on their milestone 65th anniversary, SPDA has been commissioned for various identity applications and print assignments, from their commemorative anniversary book to point of sale collateral to POS program books for Haggar retailers, in the years since. The Black Label brand is their high-end apparel line for men. Styling for this campaign included a variety of black and white icons such as a black Steinway grand piano, an Old English White classic Jaguar roadster, a black leather Mies Van Der Rohe Barcelona chair and a white vintage Harley Davidson – evoking the relationships between quality, craftsmanship and classic sensitivities.