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University of Texas McCombs School of Business

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University of Texas McCombs School of Business

Executive Education & Conference Center Capital Campaign Brochure

The University of Texas at Austin was in the early stages of planning and building a world class Executive Education & Conference Center contained in the same building as a four-star on-campus hotel. SPD was given the task of creating a brochure to be used in fundraising efforts along with an insert template for dynamic information placed in the back cover pocket.

The challenge of not actually having any photography of the building to work with inspired unique solutions. We used the architectural watercolor conceptual renderings of the building and reproduced them on watercolor-style paper to create the illusion of a fine art piece rather than a commercial brochure.