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University of Texas Institute for Historical Studies

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University of Texas Institute for Historical Studies

Identity

Formed in 2007, the Institute for Historical Studies at the University of Texas needed its own identity to help brand their website and communications pieces. Prior to engaging SPD they had been using a blueprint style rendering of an entablature on the building they call home that depicts a book with inkwell and quill. They wanted to retain this iconic representation but needed something that could easily be reproduced at sizes appropriate for business cards and letterhead all the way up to event banners.

We simplified the quill and book, retained a shade of blue to echo the original blueprints and paired the icon with a classic typographic lock-up. This was delivered with some very basic usage guidelines around appropriate colors and file-formats for various applications that they've applied to the website and other communications.