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Texas Tech University System

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Texas Tech University System

Identity Guidelines Microsite

Launch Project

The culmination of a SPD’s re-branding of the Texas Tech University System was the development of an identity guidelines website. Within the site, internal or external marketing and communication professionals could learn about the new brand platform, find guidelines for the development of materials, and download digital templates and resource files for every visual identity element within the system.

A letter of introduction from the System Chancellor and the two University Presidents signaled the highest level of commitment to the repositioning initiative, and affirmed the expectation of system-wide adoption to the new brand guidelines.

The introduction of the guidelines was augmented by brand training sessions with marketing and design staff across campuses, including train-the-trainer sessions to empower key design directors.