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Texas Tech University System

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Texas Tech University System

System and University Websites

Launch Project

With more than one million Web pages independently developed by programmers from each college and department within the TTU System, a high-level strategy and implementation plan was needed to enable practical changes in the near-term and a formula for transformation over time.

SPD developed “Gateway” pages to quickly transform brand image, and positioning and messaging at the highest levels of each institutional entity. Style templates were designed to align with data templates that were in development as a part of a system-wide initiative to unify widely divergent technologies and designs across administrative and academic organizations.

The SPD strategy and design team led internal web strategy training sessions with administration marketing and individual colleges to empower internal development of strategies and content to support positioning and messaging.