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Texas Tech University System

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Texas Tech University System

University Viewbooks

Analysis of existing research, coupled with on-campus focus groups, provided critical insight into the role campus visits play in a prospective students’ decision to attend, as well as a deeper understanding of why students choose Texas Tech.

As a result, “viewbooks” were created for both universities, and were designed to tightly integrate the new brand identity and message maps targeting prospective students, their parents and high school guidance counselors. New photography brought greater visibility to Texas Tech’s classic university architecture and exceptional facilities, while student-focused imagery supported the story of a culture of mentorship, and a lively and diverse university community.