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Texas Exes

Santa Rita Project Branding

The University of Texas, The University of Texas Ex-Students Association and The University of Texas McCombs School of Business partnered to develop the first on-campus hotel in The University's history. In an effort to subsidize financing, the Santa Rita Society was formed to sell hotel room leases to occupy a room or suite at each regular home football game (for 15 to 25 years) for tax-deductible contributions. SPDA was commissioned to name the program, create the identity and design the sales collateral.

Recognition

Silver ADCH AwardADCH Judges Award for Outstanding Illustration