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Southwestern University

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SPD developed the thematic concept and identity design solution for Southwestern University’s 2010 campaign theme, “Thinking Ahead”. The campaign challenged friends, faculty, alumni, and families to inspired levels of commitment in support of Southwestern's core purpose – "fostering a liberal arts community whose values and actions encourage contributions toward the well-being of humanity". The campaign theme was brought to life via environmental graphics throughout the campus, and extended into campaign marketing and communication materials.