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Southern Union Gas

Annual Report - A Game Plan for Investing

Historically, institutional investors made up the majority of investors in Southern Union Gas. SUG wanted to devote this annual report to telling their investment story specifically to smaller individual investors. The perfect analogy was the board game Monopoly and the lessons it teaches on evaluating worth and the decision processes you encounter when playing. The card formats and iconography gave us an ample vocabulary to tell this story in an approachable and informal fashion.

Recognition

Silver Austin AddyPrint Regional Design Annual