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South by Southwest (SXSW)

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South by Southwest (SXSW)

2009 Identity Family

For 2009, SXSW wanted to "get back to their roots" and convey the image of the individual or small group of people taking matters into their own hands and making something happen. This message is carried by an empowering system of several modular icons that come together to form the lockup for the conference as a whole.