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Renaissance Tower

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Renaissance Tower

Identity

Renaissance Tower, located in the heart of the downtown Dallas business district, was completely renovated to class A offices, with all of the amenities, services, retail and restaurants high rise office tenants demand. Its skyline silhouette and location was second to none, and the new identity wanted to capitalize on this. The visable building infrastructure was reinforced by the new glass curtainwall that formed two geometric "x's." Advertising and promotional campaigns reinforced this as well with the tagline, "X marks the spot."