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Pato Zazo

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Pato Zazo, offspring of parent company El Pato (Spanish for "duck"), is a younger, hipper variation of the quick-serve Mexican restaurant concept whose intended audiences include the teen and college crowds (primarily male) and the good food and value seekers. The signature offering is the "Pato," similar to a soft taco, that you can customize to your liking. Unique to Pato Zazo are the freshly made on-site tortillas and the custom ingredients that go into the salsas and other fare. We were commissioned to create the entire package, including naming, identity, graphic standards, signing, interior graphics, wayfinding, apparel, print collateral and specialty items. Lucky ducks.