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O’s Campus Cafe

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O’s Campus Cafe

Identity System

Located on the University of Texas campus, O’s provides a healthy alternative to fast food between classes. With a nod to the benefactor, Peter O'Donnell who helped make the ACES building and the deli/cafe within it possible, coupled with the quintessential icon for health—the orange—the name and identity was easy. It was serendipitous that the school color was orange as well. To-Go kiosks located at pedestrian intersections across the UT campus are identified with their own slight variation of the parent mark.

Recognition

Bronze ADCH AwardPrint Regional Design Annual