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North Central Expressway

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North Central Expressway

Branding

The major North/South corridor in Dallas underwent a ten year evolution expanding an outdated, clogged artery from an inadequate four lane thoroughfare to an eight-plus lane superhighway. The design and engineering approach was nothing short of elegant and architectural, deftly slicing through the middle of the city, its visual impact is considerable. SPD was commissioned to create the identity for this new landmark roadway, that would communicate the scale and elegance of this remarkable engineering accomplishment.