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Haggar

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Haggar

Identity System

To coincide with Haggar‘s 65th anniversary, SPD was commissioned by Haggar, and their agency Tracy-Locke, to create a new, more contemporary identity that could serve as its corporate mark. We then introduced the new mark in a commemorative book that reviewed the 65 years of Haggar history, as well as created the prototype designs for the corporate paper system, collateral, vehicles and signage. Over the years Haggar has partnered with SPD for other makeovers including its Haggar Apparel and Black Label clothing line brands.