Customer Choice and Control, a subsidiary of Central and South West Company, implements fiber optic backbones for large municipalities. After developing the CCC promotional materials and a portfolio series of graphic illustrations, we were asked to design their exhibit booth. We opted for a clean, upscale feel that would distinguish them from the busy graphics and primary colors that were used by the majority of their competitors. This was a very distinctive solution in the already crowded visual environment of the various trade shows in which they participated.

