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Chili’s

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Chili’s

Identity System

Brinker International commissioned GSD&M / Mythos and SPD to create an identity update and graphic standards for the Chili's brand, as well as a way to differentiate the brand from the proliferation of peppers on the landscape. Our Pepper "S" was the shorthand solution to embracing the equity of both the logotype and the redesigned pepper. The new identity was extended into a graphic standards for print, broadcast, and signage.

Recognition

Graphis Branding 5ADCH Silver MedalGold Austin Addy