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Chili’s

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Chili’s

Signage

Brinker International was looking for an update and graphic standards for the Chili's brand, as well as a way to differentiate itself from the proliferation of peppers on the landscape. Our Pepper "S" was the shorthand solution to embracing the equity of both the logotype and the redesigned pepper. We created a standards system that was extended into signage and architectural sculpture. With this in mind from the outset, we created a digital wireframe 3-D pepper to inform both architects and animators what the pepper looked like from any conceivable angle.