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Chili’s

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Chili’s

Menus

Brinker International was looking for an update and graphic standards for the Chili's brand, as well as a way to differentiate itself from the proliferation of peppers on the landscape. Our Pepper "S" was the shorthand solution to embracing the equity of both the logotype and the redesigned pepper. We created a standards system that was extended into print collateral, specifically menus, both for adults and kids. To keep the kids entertained while the meals are being prepared, we created a family of "Pepper Characters" and an activity book series that served as menus as well.