Buddy Systems
Identity System
Buddy Systems is a highly designed system of water and food delivery products for pets, a system that coordinates with Sub-Zero and stainless steel kitchens. We designed a custom serif logotype of which we took the initial character "B" and took advantage of the serifs to suggest an ear and tail. We extended the family into a collection of colorful "Pet Toys" and created another, more spirited, dog tag mark—again, gleaned from the original logotype.
