Portfolio

Identities

Previous
3of5
Next

Pato Zazo

Identity

Pato Zazo is a quick-serve, Mexican fare restaurant concept that is initiating expansion into new Texas markets with the right demographic profile. The parent restaurant, El Pato (because of trademark issues) commissioned us to create a new name leveraging the equity in the parent chain, and simultaneously reinventing the concept for a younger, hipper, food-loving, college crowd. Pato, meaning "duck" in Spanish, was a term of endearment used by grade school classmates of the owner, and it stuck. We embraced this idea and created Zazo the duck, a mascot of sorts, that has become immensely popular and functional in the overall branding system.

Recognition

2008 Graphis Design AnnualGraphis Logo Design 7Bronze ADCH AwardPrint Regional Design AnnualSTEP 100 People's Choice Finalist