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James River

Curtis Promotional Brochure - Making a Statement

The Curtis line of fine papers, long a best seller of James River, needed a system-wide color palette refresh and an introductory campaign to announce the redesigned paper line. The Curtis line mimics fabric styles, including Linen, Flannel, Denim and Tweadweave. Our premise: like fine fashion, rich papers make a statement, giving designers an unspoken language to help position their clients and make a statement of their own. We take the reader on an historical tour of notable fashion statements over the last several hundred years, using innovative techniques to demonstrate printability and runability. The campaign included the designer showcase book, multiple swatch books for all lines highlighting the new palettes via die cuts on the cover, event invitations and introductory kits distributed on an SPDA U.S. introductory speaking tour.

Recognition

Graphis DesignADCH Special Judges AwardGold ADCH Award