Sibley/Peteet Design Austin News Recent News from Sibley/Peteet Design Austin, a Strategic Branding, Design and Interactive Agency en-us Copyright 2022, Sibley/Peteet Design Fri, 30 Apr 2010 00:00:01 +0000 SPD Austin wins "Best in Show" and other top awards at AIGA's inaugural Texas Show. Fri, 30 Apr 2010 00:00:01 +0000 Sibley/Peteet Design Austin took home the top prize Friday night at The Texas Show 2010, the first statewide AIGA design competition of its kind. The opening night exhibit was held in Austin, and will next travel to Houston on May 27 and Dallas in June.

SPDA was awarded the "Best in Show" for the "Coca-Cola environmental report": The Coca-Cola report won the trifecta by also garnering "Best in Austin" award, and "Best in Category" for books and brochures.

Also in the books and brochures category, SPDA took second place for the "401(k) Company brochure": and third place for the TAMEST (The Academy of Medicine, Engineering and Science of Texas) "fundraising brochure":

Another "Best in Category" winner was SPDA's own website, launched in December 2009. Other award winners included second place for the "Lone Star Donuts identity": and third place for "Soluna packaging": Also accepted into the exhibit were the logos for both "Hyde Park Gym": and "Texas Commission on the Arts":, the brochure for the "Spanish Oaks Golf Course Community": and Rockport Publishing's "Best of Business Cards 8":

Judges for the Texas Show were Paula Scher, partner in the New York office of the international design firm Pentagram, Joe Duffy of Duffy and Partners, Minneapolis, and Karin Fong, founding partner of Imaginary Forces, New York.

Special thanks to Jennifer Idol of the AIGA Austin chapter and her team for all their effort to make the show a reality. Also thanks to the event sponsors: Sappi, The Whitley Printing Company, Neenah Paper and Olmsted-Kirk Paper Company.

SPDA and Forté Foundation Launch “Forté Career Gal Road Trip” Interactive Online Game Wed, 24 Mar 2010 00:00:01 +0000 SPD Austin and The Forté Foundation today announced the launch of the Forté Career Gal Road Trip. This innovative and interactive online game is designed for college women and recent college graduates who may be undecided in their career goals as well as those already considering a business major in college.

The Forté Career Gal Road Trip, available at "":, will allow users to test drive and explore different careers and experience the many, varied paths to success taken by others. Road Trippers will have the opportunity to make virtual work/life decisions including: leaving the workforce to pursue an MBA, starting a family, entering various fields of business based on different college majors, and much more. Each decision will ultimately lead to a video segment of a successful woman in business that has made a similar life choice at the same stage in her career. The outcomes will make it clear that a business major is a helpful but not required element for a successful career. Additional profiles and career paths will be added in the coming weeks.

"When Forté approached us with their idea of creating a virtual "game of life" for young college women, we were very excited about the opportunity to help bring their vision to life,” says Elisha Moore, Director of Strategic Planning, Sibley/Peteet Design Austin. “Together we came up with the idea of a road trip as a fun metaphor for the many, varied paths to success available to women today — a fun way to see where the road of life may lead."

To create the Road Trip, SPD and Forté worked with Hear Now Productions and Wilson Brown Productions to interview top women business executives across the country. SPD then created an architecture for each woman's career path, following the choices leading them to where they are today. The video interviews were edited into distinct segments for each career choice, with editing services provided by Texas Turkey and Wilson Brown Productions.

Sibley/Peteet Design, Austin wins Gold, Silver and Bronze at the 2010 Austin Addys. Fri, 12 Feb 2010 00:00:01 +0000 Sibley/Peteet Design, Austin and Sherry Matthews Advocacy Marketing won Gold, Silver and Bronze Addys from the Austin Advertising Federation for our collaborative work for the "Texas Department of Transportation's Safety Poster Campaign": Rex Peteet was the principal designer, and illustrator, on the poster series. Wally Williams of Tequila Mockingbird drove the writing effort with SPD and SMAM. Flint LaCour of SPD also contributed to the design and illustration of the poster series. The poster campaign won a Gold in the Poster Campaign category, a Silver in the Public Service Campaign category, and a Bronze in the Public Service Out-of-Home category.

SPD was also awarded a Bronze Addy for our work on the "SXSW 2010 Identity Family": Senior Designer Matt Wetzler designed and illustrated the identity series, a set of robots to depict the three categories of the South by Southwest conference: music, film and interactive. Susan Birkenmayer was the Associate Creative Director for the project.

Sibley Peteet Design launches new website. Thu, 31 Dec 2009 00:00:01 +0000 SPDA proudly announces the launch of their new website. An intense labor of love, blood, sweat and tears, as well as late nights and weekends. Thanks to the entire SPDA team who helped make this site a reality. Whew.

Four SPDA logos accepted in LogoLounge Master Library Series, Animals & Mythology. Tue, 08 Dec 2009 00:00:01 +0000 A duck, a dog, a robot and a butterfly were accepted into the LogoLounge Master Library Series, Animals & Mythology edition. The logos represent a diverse set of SPD clients, from a pricing software provider for B2B companies (the Zilliant robot) to a graphic icon representing one of the core values of advertising agency Sanders Wingo (the butterfly). Also chosen were the logos for Pato Zazo, a quick serve Mexican restaurant (Pato means "duck" in Spanish) and Buddy Systems, a high-end line of water and food delivery products for pets. We're proud of the whole zoo.

Texas Book Festival partners again with SPD Austin to promote their event. Sat, 31 Oct 2009 00:00:01 +0000 The 2009 Texas Book Festival chose SPD Austin again, for the sixth year in a row, to design all of the Festival materials, advertising, promotional items and signage. Each year, the Festival chooses one Texas artist to be the featured "look" of the event. In 2009, Keith Carter's work was selected by the Texas Book Festival board members to promote the festival. Susan Birkenmayer led the design team on the project. Susan says, "Because of the moody nature of Mr. Carter's black and white photography style, as well as the subject matter of his featured work "White Owl 2004," his work was a perfect match for the Festival which ran over Halloween weekend. We amplified the visual mystery by utilizing large areas of rich black, organic scripts and flourishes, and dull and gloss varnish techniques for added effect."

The Texas Book Festival was established in 1995 by then First Lady Laura Bush to honor Texas authors, promote the joys of reading and benefit the state's public libraries. Since then, the festival has grown to become one of the premier literary events in the country, annually hosting more than 200 Texas and nationally known authors. Sibley Peteet Design Austin is proud to have been a part of this important event since 2004.

Austin Advertising Federation unveils their new logo, designed by Rex Peteet. Fri, 30 Oct 2009 00:00:01 +0000 The Austin Advertising Federation chose SPD Austin to design their new logo. Rex Peteet created the new logo, which he described as "a coming together, a creative network, an organization that encourages connections and a free exchange of ideas. Open, accessible, not elitist. It is an ambigram as well, as it reads the same rotated 180 degrees."

The new look was revealed to the Ad Fed membership at the annual Big Wig awards, at which the organization honors Austin advertising industry vendors as well as the Ad Person of the Year, among other honors.

SPD Austin wins three Gold Awards from the 2010 Graphis Design Annual. Mon, 26 Oct 2009 00:00:01 +0000 Sibley/Peteet Design Austin received three Gold Awards for the 2010 Graphis Design Annual. The award winners are the Torchon Catering logo designed by Flint LaCour, the Schmitt Photography website designed by David Guillory, and the logo for the Barton Springs Edwards Aquifer Conservation District (BSEACD), designed by Oscar Morris.

Regarding his winning logo, Flint LaCour had to say, "Torchôn is a new catering company in Austin with a style that might be best described as 'new classics,' – incorporating fresh flavors into traditional techniques. When we were approached by the chefs/owners to create an identity that would celebrate their addition to the catering world, it was only fitting to do so utilizing a unique color palette, and custom-made typeface with modern flare, that is reminiscent of old-world sensibilities. An identity that not only shares their passion and precision for the culinary arts, but also their excitement and respect for working with fire and knives for a living. It is rewarding to add a personal touch that Torchôn's chefs can identify with, and yet, have the overall appeal remain as warm, inviting and eclectic as the food for which Torchôn’s chefs are known."

Jeremy Moore, Torchon Chef and Owner, said, "The Torchon logo's old world stylization reflects the long history of the art-form while maintaining the rough feel that embodies the soul of cookery. SPD perfectly captured the essence of an idea that I wanted to represent with my company."

On the logo for BSEACD, Oscar Morris said, "The BSEACD is an organization committed to conserving, protecting, recharging, and preventing waste of groundwater and to preserving all aquifers within the District. The logo needed to represent the organization’s role as a guardian of one of our most important natural resources – water. Graphis books are always filled with great marks that I really admire. It's cool to have work included with such great company. What's even more fulfilling as a designer is having a happy client. They were so appreciative of all the work our team presented. It felt like we hit a home run for them."

BSEACD logo accepted into the Print 2009 Regional Design Annual. Thu, 27 Aug 2009 00:00:01 +0000 The logo Sibley/Peteet Design created for the Barton Springs/Edwards Aquifer Conservation District was accepted into the 2009 regional design annual for Print magazine. Oscar Morris designed the logo, and Rex Peteet was art director. The project was a partnership with Sherry Matthews Advocacy Marketing to develop a new identity for BSEACD, an organization committed to conserving, protecting, recharging, and preventing waste of groundwater and to preserving all aquifers within the District.

Upon learning that the mark was accepted into the publication, Oscar said, "When this design was presented to the client, one of the board members was so pleased with the solution that she teared up. It's a great feeling to know that your work has hit the nail on the head like that. The industry recognition is a nice feather in the cap too. I guess you could say the idea 'holds water.'"

SPD Austin designer Oscar Morris wins First Prize in the AIGA Funk Alley t-shirt contest. Thu, 20 Aug 2009 00:00:01 +0000 Oscar Morris, graphic designer at SPD Austin, created the winning design in the AIGA Austin Funk Alley t-shirt contest. The t-shirt contest was judged by all the event attendees, so is truly a proud achievement for the studio. Approximately once a year, the Austin chapter of AIGA holds a bowling night, with a different music genre as the theme of the evening. This year's theme was 1970s "funk" music, and Oscar's winning design played on the band name Earth Wind & Fire, as well as the colors and typefaces popular in the heyday of funk music. Upon winning the award, Oscar said, "Big thanks to Judy Schulz and the rest of the AIGA crew for putting on these bowling events every year. It's always a good excuse to hang out, have some Shiners, and of course, design ridiculous t-shirts!"