Our Philosophy

Your “identity” is not your logo.

It’s the words you say, the actions you take
and the image you project. It’s the promises you keep – or break. It’s the perceptions you create,
the connections you make and the relationships you build.

And it’s your most powerful business tool.

It doesn’t matter if you’re a new business with a big dream, or an established corporation reaching for new ground, the process of building your identity is the same. It begins with a clear vision – the objective realization of who you are now, and the creative ambition to imagine who you could become. Who you should become.

But vision without action is merely a dream, and a goal with no plan simply a hope. Design thinking transforms ideation to manifestation. It’s the science that informs the art, the function that leads to form. It’s the ability to not merely conceive the destination, but carve the path for your arrival.

And there, your identity begins. Tapping into the wants, needs, dreams and desires. Allowing those familiar to see you in a new light, and inspiring those just now crossing your path. Interactions become experiences. Connections become bonds. And your identity transforms to something greater than itself – a brand, living the only place it can: in the minds of those you’ve sought to reach.

At Studio | Peteet Design, we help organizations big and small envision, enable and engage their greatest brand potential. And we’ve been doing it for more than 30 years.